Intelitics, the leading performance marketing and analytics platform provider, has been granted a licence by the Colorado Division of Gaming allowing it to work with licensed sportsbook operators in the state for the first time.Intelitics already holds licences in New Jersey and Pennsylvania, with Colorado the third with more to follow in the coming months.Intelitics provides online sportsbook and casino operators with a single platform that allows them to track, analyze and grow all acquisition partnerships and campaigns across web and mobile through access to real-time data which in turn allows them to unlock hidden revenue and boost ROI.Intelitics’ real-time data hub keeps media buyers, analysts and executives on the same page about spend and results. Operators can use one set of metrics to “slice and dice” media performance to discover what activity is delivering the best results.Powerful, streamlined reports provide full visibility into cross-channel interaction and the customer journey. A holistic view of costs v player value means operators can easily determine the most valuable media sources which improves revenue allocation modelling and inform media investment.CasinoAffiliatePrograms, the premier standalone iGaming specific Ad Network, which is powered and run by the Intelitics team, has delivered more than $70m in net game revenue through 150,000+ new depositing customers.Armed with its Colorado licence, Intelitics is now looking to work with licensed online sportsbook operators in the state in order to help them unlock the greatest value from their marketing activity.Allan Stone, CEO at Intelitics, said: “We are delighted to have secured a licence from the Colorado Division of Gaming allowing us to work with licensed sportsbook operators in the state for the very first time.”“As legal online sports betting continues to roll out across the US, there is a tremendous first mover advantage to be had but operators must ensure they are acquiring players at the right cost and through channels that deliver true value.”“Our cutting-edge platform provides the real-time data, insight and reporting that operators need to do just that across all of the channels they use to market to players. We look forward to working with sportsbooks licensed in the state of Colorado.”
Posted on: February 15, 2021, 10:16h.
Last updated on: February 15, 2021, 10:32h.
Steve Bittenbender
Read MoreNew York state Sen. Joseph Addabbo, Jr. (D-Queens), the lawmaker spearheading the push for the Empire State to embrace mobile sports betting, doesn’t just believe the state legislature will pass a bill soon to expand sports betting in the state.
New York state Sen. Joseph Addabbo Jr. takes part in a swearing-in ceremony for his seventh term last month. Addabbo is a leading lawmaker pushing to legalize mobile sports betting in the state. (Image: NYSenate.gov)He also believes the first bets could take place later this year.“I remain optimistic that should it be in the budget April 1st, with a little initiative, our state government can get it up and running by Sept. 9th, which is the first day of the NFL football season,” Addabbo told Casino.org in an interview.It’s been nearly three years since the US Supreme Court opened the door for sports betting nationwide. New York did take advantage and approve retail licenses for its four upstate casino resorts. In addition, Class III tribal casinos are also allowed to offer sportsbooks on their properties.However, analysts and observers point out that New York misses out on a significant revenue stream since it does not allow mobile applications.For example: According to the New York State Gaming Commission, the four retail sportsbooks in the state generated revenue totaling nearly $3.6 million in January. Over the same month, Indiana – a state with roughly a third of New York’s population – saw its mobile and retail operators earn $29.3 million in taxable revenue.The senator said New York usually leads the way when it comes to state policy.“We’re that car in the right lane with four wobbly wheels, and we’re limping along,” Addabbo said. “And these other fast cars like (New) Jersey and Pennsylvania are whizzing by us. That’s an odd spot for New York to be in.”Sports Betting Part of NY Budget TalksA recent study by Spectrum Gaming estimated that mobile sports betting could generate more than $1 billion in gross revenue for New York operators. If the state sets the tax rate at 10 percent, that would mean more than $100 million in annual revenue.Addabbo’s bill, Senate Bill S1183, as well as legislation sponsored by state Assemblyman Gary Pretlow (D-Mount Vernon), sets the rate an 8.5 percent. However, that rate, like other portions of the bill are open to negotiation, the senator said.The senator also noted that the original sports betting bill he filed a couple of years ago gave each casino one skin. Now, the bill offers them two, which means a potential of 14 skins, or mobile operators, for the state once the three downstate casinos are awarded.I think that’s all part of the budget negotiations,” Addabbo told Casino.org. “How many skins and the license fee and the tax rate that is all part and parcel of the budget negotiations. It’s all part of the discussions that we’re going to have, and that’s where we’ll have to come to some agreement.”Still, time is of the essence.April 1, the start of New York’s budget year, is just 45 days away as of Monday. While that’s six and a half weeks, as Gov. Andrew Cuomo told reporters Monday, “in government, 45 days is a blink of an eye.”Addabbo Concerned State-Run System Can’t Meet DemandThe good news is that Cuomo is on board with expanding sports betting in the state to include online applications. The bad news is, his vision for sports betting varies significantly from that of Addabbo and Pretlow. Those lawmakers chair the gaming committees in the respective chambers.Both lawmakers’ bills call for New York to operate sports betting like New Jersey, Pennsylvania, and Indiana. Each of the state’s casinos currently would get the chance to partner with two mobile operators.Cuomo, though, wants the state to be in more control. He wants a system more like the lottery allowing the state to derive more of the revenue. That approach resembles what Rhode Island, Montana, New Hampshire, Delaware, and Oregon have implemented.As Addabbo indicated, though, those states combined have a smaller population than New York.“I’m concerned about New York having a product that can handle the volume and the growing, expanding the market,” Addabbo told Casino.org.He also noted that Oregon leaders are already having second thoughts about their lottery-managed sports betting product.Just last month, Gov. Kate Brown requested that the state’s legislature take up a bill allowing the Oregon Racing Commission to regulate sports betting and grant licenses.“So, if it’s not good enough for Oregon, I don’t think it should be good enough for New York,” Addabbo said.
After a smashing Sunday, the action slowed down a little on Adda52.com. Headlining the Monday action on the site was the 8 Lac GTD Iron Man sporting a buy-in of INR 2000. Running as part of the site’s 18 Crore GTD ‘Fast & Furious February’, the marquee tourney pulled in 356 entries by the time late registration closed. After almost six and a half hours of intense play, it was the former GPS Melbourne winner, Deepak “peacelover” Singh, who outlasted the competition to win INR 2 Lac and his fourth MTT title of the year. The anonymous “foldkardunga” finished runner-up for 1.21 Lac.
Total Entries – 356Prizepool – 8 LacPlaces Paid – 38Min Cash – 4800
Abhijeet “2abhisingh” Kumar (3rd for INR 88,000), Parth “punit7690” Aggarwal (4th for INR 64,000), Uttam Kumar “chinunew” Sinha (7th for INR 24,000), and “iamaluksack” (8th for INR 20,000) were the other notable online regs who ended their run at the final table of the flagship tourney on Adda52.
2.75 Lac GTD Voyager
The other major tourney running as part of ‘Fast & Furious February’ was the 2.75 Lac GTD Voyager that logged in 273 entries to meet its specified guarantee. This month’s Maverick winner, Vaibhav “vroy219” Roy shipped it to win INR 71,500 and his second MTT title of the year on Adda52. He eventually outlasted “smr1g10” in the heads-up who banked INR 42,625 for his runner-up finish.
Total Entries – 273Prizepool – 2.75 LacPlaces Paid – 27Min Cash – 2475
Harsh “harsh1327” Bubna (4th for INR 23,375), Siddharth “gabandheer” Pandey (7th place for INR 8,938),Yash “yosher” Jain (8th for INR 6,875) were the other notables who final-tabled the tourney.
Posted on: February 15, 2021, 01:14h.
Last updated on: February 15, 2021, 01:14h.
Philip Conneller
Read MoreCrown Resorts CEO Ken Barton resigned Monday as the fallout continued from a damning report that has left the company fighting for its license in New South Wales.
Ken Barton is expected to receive a big check despite harsh criticism of his performance as Crown CEO. (Image: The West Australian)Barton’s resignation has been in the cards ever since the publication of the report by former NSW Supreme Court judge Patricia Bergin, which described him as “no match for what is needed at the helm of a casino licensee.”“His problems will not be cured by the appointment of people expert in the field who report to him,” Bergin added.The report concluded that Crown was “facilitating money laundering, exposing staff to the risk of detention in a foreign jurisdiction, and pursuing commercial relationships with individuals with connections to Triads and organised crime groups.”It recommended that the state gaming regulator, ILGA, refuse to renew Crown’s gaming license in NSW. The company opened its $1.7 billion Sydney resort in December without casino operations.$3 Million PaydayDespite being singled out in Bergin’s report, Barton is expected to walk away with at least a AU$3m payout ($2.3 million), according to The Guardian.Bergin said Barton had demonstrated a “breath-taking lack of care” when responding to allegations in the media that Crown was facilitating money laundering at its Melbourne and Perth properties.In his previous role as CFO, he had been personally responsible for two VIP accounts that had been used by criminal gangs to launder the proceeds of their illegal operations, Bergin said.Barton was appointed CEO in January 2020, having been at the company for over a decade. Helen Coonan, current chair of the board, will replace him until a new CEO is found.“Assuming the role of executive chairman is a decision I have not taken lightly but the board feels it provides leadership stability and certainty at this important time for the business,” Coonan said in a release to the ASX.Coonan said Monday the company was taking “significant steps to improve our governance, compliance and culture.”Exec ExodusBarton follows five other Crown execs out the door. These include Michael Johnston and Guy Jalland who represented Crown’s biggest shareholder, billionaire James Packer, on the board.Bergin criticized Packer for acting like a “de facto director,” despite not having sat on the board for several years, and suggested he had a “dysfunctional influence” on the company.She also recommended that equity caps of 10 percent be placed on Crown ownership. That would mean Packer would be forced to divest himself of a chunk of his equity in the company — if not all of it.Packer said during testimony at the Bergin inquiry that he would be prepared to give up his stake in Crown if it protected the company’s licenses.
