The UK Betting and Gaming Council (BGC) is asking football clubs to refrain from discussing and promoting gambling on their social media sites in as part of an effort to avoid triggering problem gamblers. It’s move that may seem extreme to the layman, but will likely help keep UK gambling operators a step ahead of UK gambling regulators.
Guidelines for how football clubs should handle discussions of gambling were sent out by the BGC late last week and utilize a plea from 50 former gambling addicts to make the case. They pointed out that seeing their favorite club site promoting gambling caused them “distress” and “encouraged” them to place wagers.
As an effort to avoid these triggering moments, the BGC is recommending that football clubs refrain from promoting gambling operators or bonus offers and their “organic tweets”. This is a nod to the reality that gambling offers are ubiquitous on social media and that no one is really more than a click or two away from them on the internet anyways.
BGC officials sent a letter detailing the new code of conduct to 11 football clubs, as well as to social media operators.
In a statement reported on by SBC News, Brigid Simmonds OBE, Chairman of the BGC described the importance of the new standards saying, “Our members rightly have a zero tolerance approach to gambling by under-18s, so as an industry we are understandably concerned that children may be exposed to betting adverts on social media platforms. Our new guidelines make clear the standards expected of football clubs when they post gambling promotions on social media, and I look forward to them being put into practice as soon as possible.”
The BGC guidelines are not legally binding, but members of the BGC who wish to remain in good standing are expected to abide by them.
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Verified players can continue to play a real-money game, such as Flip & Go and Spin & Gold, for free each and every day.One of the most popular promotions for low stakes players on GGPoker has been further expanded.
During the software update on February 10, the Daily Free Spin promotion changed to Daily Freebie. Furthermore, UK players can now also claim the daily gift for a chance to boost their bankrolls.
All players, both existing and new, just need to have verified accounts and log in each day to claim their gift, which lets plays play real money tournaments—and compete for real money cash prizes.
The update has expanded what is given away. Now, there are Daily Freebie tickets for Flip & Go, the super-successful new format introduced in January 2021. It has also undergone some changes since its launch, with GGPoker increasing the frequency and adjusting the buy-ins as well as the maximum number of stacks for purchase.
“GGPoker is happy to confirm that we’ve relaunched our Daily Free Spin offer as the Daily Freebie; verified players can continue to play a real-money game, such as Flip & Go and Spin & Gold, for free each and every day. All they need to do is log in and claim their daily reward!” said Paul Burke, Head of Public Relations at GGPoker.
“We hope to continue to change up the rewards on offer in the future, giving all players the opportunity to try out GGPoker’s most exciting games, no matter their bankroll.”
For existing players, Daily Freebie is available immediately—just log in and claim.
If you haven’t yet signed up, you can do so today and enjoy the promotion as soon as you have verified your account. You can also take advantage of all of GGPoker’s generous welcome bonuses.
How the GGPoker Daily Freebie Promotion Works
The operator has seen unprecedented growth in 2020 to become one of the leading online poker platforms for tournaments and cash games. GGPoker has achieved that with a plethora of promotions, innovations, and high-profile partnerships. Their continued success has led to a record $7.5 million in promotions given away in February 2021.
One of several promotions for players with smaller bankrolls is the Daily Freebie formerly the Daily Free Spin.
This was launched on September 7, 2020. It has given verified players the opportunity to claim one $0.25 Spin & Gold ticket every day ever since. The free ticket courtesy of GGPoker continues to be available under the new name three times per week—*but this rotates with other ticket types.*
Players can see the next six upcoming Daily Freebies listed under the “My Promo” tab. A new daily gift becomes available after each daily reset at midnight Pacific time. Each ticket will continue to feature an expiration date of 24 hours once the Daily Freebie has been awarded.
The current rotation of Daily Freebie is fixed for the time being. However, GGPoker hopes “to change the daily prizes on a semi-regular basis,” according to Burke. He also hinted at a strong possibility that the Daily Freebie will include the alternative currencies C$ or T$ sometime soon.
Newly included as a prize in the Daily Freebie is a $1 Spin & Gold ticket, which can be claimed once per week. Furthermore, five $0.05 Flip & Go tickets are up for grabs three times per week, giving players the chance at trying the new tournament format free of charge.
As a mixture between a Flipout and regular tournament, Flip & Go was launched on January 12, 2021. However, it only took a few days for the first tweaks to be made. Initially slated to take place once every hour, it was soon increased to once every 30 minutes.
The buy-ins were also adjusted and the lowest available stake was increased to $0.05 with a guarantee of $50. Players can now take a shot at their own leisure three times per week and enter this lowest tier with five stacks thanks to the Daily Freebie.
Upon launch, the Flip & Go featured a maximum of 10 entries for each of the four stakes. However, that number has been adjusted recently and the stacks for purchase are now capped at a maximum of eight. This makes the bonus stacks based on the holdings during the Flipout stage more valuable in comparison.
The overall feedback for the new tournament format has been very positive, as outlined by Burke.
“Players love it! We have been very pleasantly surprised by the positivity seen across almost all feedback, of course not all players are interested in a new game type but those who have tried it have mostly good things to say about Flip & Go. We’ve also received some constructive criticism, which is also valuable.”
Further tweaks to the Flip & Go format may very well possible, as GGPoker is constantly reviewing and optimizing its schedule. One such adjustment was made with the expansion of the popular Daily GGMasters earlier in February.
The changes to the Daily Freebie promotion went live on February 10. All verified GGPoker players in eligible countries can claim their daily gift under the “My Promo” tab after each daily reset.
Intelitics, the leading performance marketing and analytics platform provider, has been granted a licence by the Colorado Division of Gaming allowing it to work with licensed sportsbook operators in the state for the first time.Intelitics already holds licences in New Jersey and Pennsylvania, with Colorado the third with more to follow in the coming months.Intelitics provides online sportsbook and casino operators with a single platform that allows them to track, analyze and grow all acquisition partnerships and campaigns across web and mobile through access to real-time data which in turn allows them to unlock hidden revenue and boost ROI.Intelitics’ real-time data hub keeps media buyers, analysts and executives on the same page about spend and results. Operators can use one set of metrics to “slice and dice” media performance to discover what activity is delivering the best results.Powerful, streamlined reports provide full visibility into cross-channel interaction and the customer journey. A holistic view of costs v player value means operators can easily determine the most valuable media sources which improves revenue allocation modelling and inform media investment.CasinoAffiliatePrograms, the premier standalone iGaming specific Ad Network, which is powered and run by the Intelitics team, has delivered more than $70m in net game revenue through 150,000+ new depositing customers.Armed with its Colorado licence, Intelitics is now looking to work with licensed online sportsbook operators in the state in order to help them unlock the greatest value from their marketing activity.Allan Stone, CEO at Intelitics, said: “We are delighted to have secured a licence from the Colorado Division of Gaming allowing us to work with licensed sportsbook operators in the state for the very first time.”“As legal online sports betting continues to roll out across the US, there is a tremendous first mover advantage to be had but operators must ensure they are acquiring players at the right cost and through channels that deliver true value.”“Our cutting-edge platform provides the real-time data, insight and reporting that operators need to do just that across all of the channels they use to market to players. We look forward to working with sportsbooks licensed in the state of Colorado.”
No one in the industry can underestimate the old fashioned values of building trust amongst customers. Richard Downey, Senior VP for Connections by the Specialist Works, understands that more than most. He sat down with Calvinayre.com’s Becky Liggero Fontana to share his insights on the U.S. sports betting market.Downey emphasized leveraging relationships from prior careers. “I was publisher of a magazine called Poker Player and I moved from there into the agency. I’ve been able to maintain an involvement in the gaming industry by having clients in the space,” Downey said.Downey is a firm believer that operators still require a that branding plays an integral part in building trust with customers in the highly competitive U.S. sports betting market. “In the gaming sector there is an element of credibility and trustworthiness that exists everywhere, but especially in the U.S. market. Getting access to online gaming in the U.S. market for the past period of time has not been completely legitimated. Gaming is being rebranded as mainstream entertainment and it’s really important that the brands that come through with it do a good job for the customers.”Downey pointed out that new operators have to consider the Vegas perceptions of gaming when it comes to brand marketing and alignment.“For a long time gaming has been synonymous with Las Vegas and therefore it’s completely logical that a lot of the Vegas gaming companies are using their brands to do that job of legitimization and credibility. If a gaming operator is trying to break into the mainstream market in the U.S. then I think having a credible brand behind you, either through brand recognition or through marketing is a good way of making people believe that you know that their gaming environment is a safe one,” he said.In the full interview, Downey gives advice for new operators for developing brand strategy in the U.S. sports betting market. And if you haven’t yet, watch all of our videos as they go up by subscribing to the CalvinAyre.com YouTube channel.
After a smashing Sunday, the action slowed down a little on Adda52.com. Headlining the Monday action on the site was the 8 Lac GTD Iron Man sporting a buy-in of INR 2000. Running as part of the site’s 18 Crore GTD ‘Fast & Furious February’, the marquee tourney pulled in 356 entries by the time late registration closed. After almost six and a half hours of intense play, it was the former GPS Melbourne winner, Deepak “peacelover” Singh, who outlasted the competition to win INR 2 Lac and his fourth MTT title of the year. The anonymous “foldkardunga” finished runner-up for 1.21 Lac.
Total Entries – 356Prizepool – 8 LacPlaces Paid – 38Min Cash – 4800
Abhijeet “2abhisingh” Kumar (3rd for INR 88,000), Parth “punit7690” Aggarwal (4th for INR 64,000), Uttam Kumar “chinunew” Sinha (7th for INR 24,000), and “iamaluksack” (8th for INR 20,000) were the other notable online regs who ended their run at the final table of the flagship tourney on Adda52.
2.75 Lac GTD Voyager
The other major tourney running as part of ‘Fast & Furious February’ was the 2.75 Lac GTD Voyager that logged in 273 entries to meet its specified guarantee. This month’s Maverick winner, Vaibhav “vroy219” Roy shipped it to win INR 71,500 and his second MTT title of the year on Adda52. He eventually outlasted “smr1g10” in the heads-up who banked INR 42,625 for his runner-up finish.
Total Entries – 273Prizepool – 2.75 LacPlaces Paid – 27Min Cash – 2475
Harsh “harsh1327” Bubna (4th for INR 23,375), Siddharth “gabandheer” Pandey (7th place for INR 8,938),Yash “yosher” Jain (8th for INR 6,875) were the other notables who final-tabled the tourney.
